BSG CRM Case Studies
BSG assisted a leading South African vehicle and asset finance lender to explicitly target small and medium enterprise (SME) customers using a data- and client-led approach, rapidly elevating value realisation via strategic, data-driven customer segmentation and value proposition design for the SME market.
BSG assisted a leading local insurance company to modernise, structure and simplify legacy role entitlements which span over 1000 access profiles and successfully migrated these to a cloud-based IAM target system. Reducing costs, mitigating risk and maturing both governance and compliance processes.
BSG worked with a leading South African hospitality group enabling them to better understand their customers’ behavioural patterns, to enhance marketing offerings and drive increased online bookings.
BSG assisted a leading retailer to understand whether their CRM systems are supporting the original vision for their customer transformation programme and are ready to enable the digital, personalised future of customer interactions across all channels.
BSG supported the corporate investment division of a large South African bank to drive transformation of deal processing via a cutting edge technology stack that provides automation opportunities, improved case, contracts and document management capabilities.
BSG drove digital transformation of legal services for a large South African bank by implementing an integrated enabling technology stack, reducing risk, enhancing data integrity and security and ensuring business continuity.
BSG played a significant role in enhancing the customer experience and effectiveness of a South African bank’s commercial channels by moving the business to a modern, fit-for-purpose customer and portfolio management solution.
Partnering with a South African life insurance and investment company to develop a strategic customer experience capability.
BSG partnered with a bank to successfully roll out a CRM solution for their retail banking division, providing a consolidated view of customers, that drastically enhanced the customer experience.
