BSG’s Business Analytics Associate Consultant, Steven Ing, discussed the value of building a Customer Competency Centre as a strategic differentiator at this week’s Insurance Data and Predictive Analytics Conference in Johannesburg. The conference, which took place on 12 and 13 February 2015, covered the implementation and management of developments and innovation in data and predictive analytics.
With 15 years experience in Business Intelligence and Information delivery, Steven was the perfect candidate to fly the BSG flag at this prestigious annual event. Steven is responsible for building a Business Analytics practice and capability at BSG, leveraging his local and international experience. His focus has always been on formulating delivery of information throughout organisations that enable better decision-making.
Steven’s presentation touched on analytics industry trends and how they relate to the Insurance sector, and highlighted the importance of recognising the Customer Lifetime Value (CLV) over the immediate revenue-generation potential of each customer. He spoke about data as a strategic business asset, and the importance of recognising it as such. Additionally, he commented on the significance of developing an internal strategic team of experts, with a specific focus on facilitating and promoting the use of analytics to achieve business objectives across the enterprise.
In support of a fact-based, customer centric approach, BSG believes that truly understanding who your customer is and the experience you want your customer to have is fundamental to the success of any business process improvement programme. This belief underpins their commitment to building an internal Business Analytics capability.
The understanding of this critical capability, coupled with Customer Experience Design (CXD) and integrated delivery experience over silo-based deliverables, affords BSG a unique position in the market, one that allows them to guide their clients in understanding their customers and their needs before launching complicated delivery programmes that provide minimal value to the end users. By matching capabilities to offerings and following an agile, iterative, build-measure-learn approach, they are able to formulate and manage the architectures required to support the work cells developed, thereby offering holistic end-to-end solutions that ensure all elements align to existing frameworks within their client environments.
BSG’s richly resourced Business Analytics capability makes it the perfect partner to assist organisations – across numerous industries – to make fact-based decisions, geared to improve service delivery and quality to customers. For more information on BSG-led innovations, click here . To view the presentation see below or
