BSG continues to align itself with User Experience Design (UXD) experts, this time in the form of its sponsorship of the World Information Architecture (IA) Day. World IA Day is a one-day annual conference hosted by the Information Architecture Institute and held in dozens of cities across the world. BSG has been working tirelessly to enhance and build its internal UX capability and quickly saw the value in supporting this community of like-minded professionals and enthusiasts who share a common goal of teaching, learning, and shaping the future of Information Architecture.
BSG strives to deliver business value by collaboratively guiding their clients to better understand which initiatives will deliver the most value, and then, working with them to make them a reality. By defining and understanding the purpose for change they design practical solutions to build the bridge between the business expectation and the technology implementation.
In support of a fact-based, customer centric approach, they believe that truly understanding who your customer is and the experience you want your customer to have is fundamental to the success of any business process improvement programme. This belief underpins their commitment to building Customer Experience Design (CXD) capability, in which they have invested significantly over the past year. BSG is a niche consulting and technology company with almost two decades experience and a proven performance history across numerous industries, including retail and investment banking, insurance, mobile money, telecommunications, and oil and gas. They are passionate about being a proactive force for positive change, making a difference in everything they do; committed to delivering visible business benefit as a result of the work they deliver to their clients through their people.
